Digital Marketing Manger

Established in 2008 and headquartered in New York City, Rethink is a rapidly growing company that aims to provide families, educators and behavior healthcare providers affordable, best-practice treatment solutions for children and students with special needs. We are unique in our footprint offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more individuals with special needs than any other solution. Our customers range from companies like Facebook and Amazon to international and US school districts like San Francisco Unified, Denver Public Schools and Broward County Schools. Additionally we support healthcare providers from local communities to customers like the Tasmania Department of Health and Human Services.

We’re looking for ambitious, creative, and self-motivated individuals who care about making a difference in the lives of children with special needs to join our team. Rethink is a company that values and rewards creativity, hard work, and collaboration and is an exciting and challenging place to build a career that matters. Join our team of highly qualified educators and clinicians, passionate and experienced sales professionals, talented and innovative developers and designers, and visionary leadership in Rethinking how to impact the lives of individuals with special needs and their families.

Job Description

As the Digital Marketing Manager your primary responsibilities are (1) to work with the Sales team, including the EVP of the Education Division, sales managers and account executives, to maximize brand awareness and generation of leads via online resources and (2) to provide regular reporting and analysis of data.

Specific Responsibilities

  • Devise strategies to increase brand awareness and engage potential customers with company online assets
  • Track conversion rates and make improvements to the company’s online presence
  • Develop and manage digital marketing campaigns
  • Oversee the social media strategy for the company
  • Improve the usability, design, content and conversion of the company website
  • Analyze marketing plan and performance using KPI’s
  • Managing trigger email campaigns throughout the customer lifecycle to maximize sales
  • Optimize performance through Multivariate and A/B Testing on various campaigns
  • Solid understanding of online copywriting and how it impacts on search engine optimization

Qualifications

  • Strong understanding of current online marketing concepts, strategy and best practice
  • Experience in SEO, PPC, email marketing, and social media
  • Previous experience in a similar digital marketing role
  • Excellent written communication and copywriting skills
  • Demonstrated expertise in the use of Salesforce.com and Pardot marketing management software or similar is preferred

Supervisory Responsibilities

This position has no supervisory responsibilities.

Education and/or Experience:

Bachelor's Degree (B.A.) in marketing from four-year college or university, or minimum of 5-years digital marketing experience and/or training.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to stand, walk, talk or hear, and reach with hands, arms, and fingers to type. The employee will regularly sit or walk. The employee will occasionally be required to lift up to 20 pounds

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is typically performed in an office environment. The noise level in the work environment is usually moderate.

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