A graphic for a Rethink return to work webinar

Returning to Work: A Conversation to Resume Regular Operations

To watch the webinar, please fill out your information below:

Returning to work will bring new legal and practical challenges for employers in all industries and geographies.

For this reason, it is imperative to have a plan in place while being cognizant of laws/guidelines to avoid any legal repercussions on your company.

Vanessa Kelly, a Labor & Employment Attorney and Litigator with Clark Hill, PLC, and Melinda Lapan, Vice President of HR Advantage Advisory, recently hosted a webinar to help businesses and individuals prepare to resume regular operations.

They discussed the following topics in detail:

  • Preliminary considerations
  • Preparing the workplace for safe re-entry
    • OSHA/CDC guidelines
    • State Health Authorities
    • Executive Orders
  • Hiring/Rehiring
    • Dealing with Workers’ Anxiety
    • Refusals to work
    • Telework, accommodations & leaves
  • Dealing with workplace exposures or workers who get sick
  • Takeaways/Action steps
  • & more!

About the Presenters

Vanessa Kelly is a Labor & Employment Attorney and Litigator with Clark Hill, PLC, a full-service, global law firm. Vanessa’s clients seek her experienced, confident counsel in addressing their employee management needs. She provides legal services including risk assessment and risk avoidance in employee terminations, accommodating disabilities, addressing workplace misconduct, protecting key personnel and proprietary information, performing reductions in force, and implementation of workplace policies designed to avoid disputes and comply with state and federal law, to name a few. Vanessa also defends employers before federal and state courts and civil rights agencies. Vanessa earned her J.D. at George Washington University Law School, and is licensed in both NJ and NY.

Melinda Lapan is Vice President of HR Advantage Advisory, a subsidiary of Clark Hill. HR Advantage Advisory provides HR outsourcing and consulting services. Melinda has over 20 years of Generalist experience in Human Resources, having worked in various HR leadership roles across multiple industries prior to joining HR-AA. She has a Master of Business Administration (MBA) degree and she holds two HR certifications: the PHR and the SHRM-CP.


marketing your aba therapy practice webinar graphic

Marketing Your ABA Practice - Marketing in 2020 (Webinar)

To watch the webinar, please fill out your information below:

Marketing your ABA practice does not need to be complicated or complex. While digital channels such as social media, search engine optimization (SEO), email marketing and pay-per-click (PPC) are very important elements of marketing, there are components that can be done within your practice with little effort.

Before you consider diving into marketing, your mindset should be to focus on the customer. Here are some questions you need to consider:

  1. What does our perfect customer look like?
  2. How are our customers hearing about us?
  3. What are we doing to “wow” our customers?
  4. How are we communicating with our customers?

Jay Baer, author and marketing consultant, shared that 92% of consumers trust recommendations from people they know directly, and anonymous reviewers have a 70% trust rate when they post online about a brand.

Online reviews are extremely important for businesses, but it goes against the BACB code of ethics (Section: 8.05 Testimonials and Advertising). Does that mean we cannot market our business effectively? Absolutely not. 

Online reviews are important, but word-of-mouth is even more important. If you create an operational process around customers to “wow” them, you will see your practice grow.

What can we do to “wow” customers and prospects?

Customers do not need a lot to be impressed with a business. As an ABA therapy practice, you can try the following as examples:

  • Create fun and educational posts on social media
  • Check-in with your clients after two months of therapy and survey them
  • Send monthly email newsletters
  • Write them a handwritten note or letter
  • Create video or blog content on your website
  • Improve your website usability to communicate with clients and prospects

Let’s use us as an example. We provide monthly webinars on important topics that provide value to clients. Does this result in more sales? Maybe, but that is not the goal. The goal is to help customers navigate the ABA business landscape.

Next Steps

Before you consider hiring staff or an agency to help with your needs, check out our webinar with Glenmont Consulting. Pete Polgar, the Principal of Glenmont, will provide you with actionable takeaways. Enjoy!


Teaching Learners with Autism to Cooperate with Wearing Masks (Video)

To watch the webinar, please fill out your information below:

About this webinar

Given many states, local, and business mandates during the current pandemic, it is likely that students and clients will continue to be required to wear facial masks when attending school, work, and other community activities for the foreseeable future.

Compliance with wearing a face mask can be challenging for individuals with autism and other developmental disabilities. Often staff may see an increase in behavioral challenges related to clients tolerating masks worn by others, putting on a mask themselves, or adhering to long durations of mask-wearing. With these challenges may often come a correlated decrease in on-task behaviors related to learning or work responsibilities.

While increasing learner cooperation with wearing masks may be a novel skill being targeted by clinicians with their clients, the strategies for doing so are not. Although research is still limited on gaining compliance with masks, previous research can be extended to successfully target this particular skill. Behavior analytic programming has been shown effective in teaching skills such as tolerating hair cuts, blood draws, toothbrushing, and visits to doctors’ offices, as well as compliance with wearing eyeglasses and medical alert bracelets. These technologies can be extrapolated and utilized to also increase toleration and cooperation with wearing masks.

Dr. Erin Richard White of Alpine Learning Group presents several teaching options that can be effective with a variety of learners, including providing choice, using desensitization and shaping techniques, programming reinforcement, modeling, and other antecedent and consequence strategies.

If you enjoyed this webinar, we recommend checking out our ABA Telehealth Webinar: How To Support Families Remotely webinar. 


a male and female cleaning a workspace

COVID-19 Return to Work Resources for ABA Practitioners

Many states around the U.S. have begun to lift restrictions following the COVID-19 pandemic, allowing more businesses and individuals to return to work over the coming weeks.

While shifting to telehealth has gone well for many, if you’re an ABA practitioner, you might be eager to get back into your schools or clinics, but it’s important to do it the right way to ensure your staff, clients and students are safe.

With that in mind, we’ve gathered several resources to help you do so, ranging from general workplace guidance to tips for healthcare professionals and more. Feel free to download the entire bundle here, or continue reading below for more information on each individual resource.

General Workplace Resources

Review these general resources that can be used to reopen public spaces, workplaces, businesses, schools and at home.

CDC: Questions to Ask When Reopening the Workplace

This tool from the Centers for Disease Control (CDC) aims to assist employers when making decisions during and following the COVID-19 pandemic. This guide is designed to help protect vulnerable workers.

CDC: Developing & Implementing a Cleanliness Plan

Whether you are a business owner, run a school or want to keep your home safe, this guide will help you develop, implement and maintain a cleanliness and safety plan. At the bottom are dozens of additional resources compiled by the CDC.

CDC: Guidance for Cleaning & Disinfecting

Here’s a simple summary of the two above resources from the CDC, with tips for developing a plan and questions to ask when reopening.

5 Steps to Reopen Your Workplace

It’s important to follow recommendations issued by your state and local health departments when determining appropriate actions to take, and pay attention to these five steps.

OSHA: Guidance on Preparing Workplaces for COVID-19

This detailed guide from Occupational Safety and Health Administration (OSHA) outlines recommendations and descriptions of mandatory safety and health standards. It is not a standard or regulation, and is not legally binding.

Responding to Staff Who Do Not Want to Return

Guidance to help employers and employees understand the application of new laws and how they impact them.

Resources for People with Disabilities & Disorders

Those with special needs might be especially at risk when returning to workplaces and educational settings. Review these resources for important information and advice.

CDC: People with Disabilities

Some people with disabilities may be at a higher risk of infection or severe illness because of their underlying medical conditions. Here are some tips to prepare and protect.

CDC: People with Developmental and Behavioral Disorders

Find out what people with developmental and behavioral disorders need to know about COVID-19.

Healthcare Clinics & Medical Offices

The following resources are specific to assist health clinics and medical offices reopen safely following COVID-19.

CDC: Get Your Health Clinic Ready

Follow these tips to get your health clinic ready to reopen. There are steps healthcare professionals should take before clients or patients arrive, when they arrive and after they leave, and medical staff needs to be trained accordingly.

CDC: Medical Office Preparedness Planner

While this CDC planner is specific to primary care provider offices, many of the recommendations and tools remain applicable to ABA provider facilities.

Additional Resources

Take a look at these additional resources for fire safety and vehicle cleanliness tips to keep everyone safe.

NFPA: Maintaining Fire Protection & Life Safety Systems

The National Fire Protection Association (NFPA) developed this guide to help commercial and residential buildings maintain fire protection and life safety systems where less personnel are present.

Vehicle Cleanliness Tips

Follow these tips to keep vehicle interiors free of harmful germs and other unwanted elements.

CDC: Shared Housing

A guide to help you plan, prepare and respond if you live in or manage a shared housing property.


Image of Luvelle Brown

Empowering Students to Address Social Injustice [VIDEO]

We would like to speak out after a difficult two weeks of watching the pain of racism on display in many communities. The violence and racism that took the lives of Ahmaud Arbery, Breonna Taylor and George Floyd, are wrong.  Unfortunately these specific acts are part of a long list of senseless acts of racism in our culture and communities.  

We stand by our Rethink employees, business partners and greater community as we call for an end to racism, inequity and social injustice.

Our Mission at Rethink is to inspire and empower individuals with developmental disabilities and those who support them.  We believe that through knowledge and education we can change the world and help those around us to heal.  

Here is a brief video we created on teaching children to respond to social injustice, which you are welcome to share with others:

Please take care of yourselves, your families and your colleagues.  We need to support each other now more than ever, and if there is anything we can do to support you as a Rethink partner, please let us know.


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Rethink-ing Telehealth: Stories from the Front Line (Video)

Telehealth has presented itself as a viable long-term solution for ABA providers and their clients, even after things settle down following the COVID-19 pandemic.

It hasn’t been an easy transition for an entire industry to change how they provide care, but industry professionals have embraced the change.

They have accepted that this might just be the way things are for a while and have realized that by leveraging telehealth, they can reach more people, more often with the care that they need.

Rethink Behavioral Health Director of Customer Success, Erin Mayberry, BCBA, LBA, recently hosted a webinar discussing telehealth and highlighting some success stories from a few of our partners. In addition, we’ve provided you with a Telehealth Appropriateness Sheet, provided courtesy of Neurobehavioral Center for Growth in Utah.

Download Telehealth Appropriateness Sheet

You can watch a replay of the webinar at the link below:


Erin spoke with Rosalind Guiterrez, Clinical Director and Maggie Williams, Practice Coordinator from Cayer Behavioral Group, Jesse Yarger, Clinical Director at the Neurobehavioral Center for Growth in Utah, and Robyn Newberry, Founder of Endless Potential in Washington, about several topics, including, but not limited to:

  • Initial barriers and challenges when transitioning to telehealth
  • Personal success stories on the transition to remote services
  • Processes to determine appropriate service models for families
  • Understanding how the Rethink platform is being utilized during telehealth service delivery

Are you interested in learning more about implementing telehealth into your ABA therapy practice? If so, you’ve come to the right place!

We also recently put together an exclusive bundle that includes best practices for Rethink users, research and resources, general tips and information, and videos (coming soon).

If you follow this link, you can get access to the free bundle, along with a video guide on how to use it.

As always, we’re here to help. If you have any questions about telehealth, Rethink solutions or ABA therapy, please contact us through our website.