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How Rethink is Addressing 2022 Ethics Code Changes

Effective January 1, 2022, all BCBAs and BCaBAs will be required to adhere to the new Ethics Code for Behavior Analysts. The BACB has published a crosswalk to document where standards in the current Professional and Ethical Compliance Code for Behavior Analysts can be found in the new Ethics Code for Behavior Analysts (found here: BACB Ethics Crosswalk).

In addition, there will be 9 new standards behavior analysts will be required to follow. Below is a breakdown of what this means for your staff and how Rethink can assist your staff in maintaining these standards. (You can find the full Ethics Code here: Ethics Code for Behavior Analysts)

New Ethics Standards

2.02: Timeliness

Behavior analysts are required to deliver services and carry out client-related responsibilities in a timely manner.

Rethink allows your staff to track actual start time of services against their scheduled time. In addition, reporting functionality allows administrative staff to track staff productivity, authorization utilization, and more.

2.17: Collecting and Using Data

Behavior analysts ensure appropriate data measures are selected and data collection procedures are implemented correctly. Data should be displayed and summarized in such a way as to make informed decisions for continuing, modifying, or terminating services.

Rethink offers robust data collection options so client outcomes can be easily and effectively monitored and analyzed. Staff can create custom graphs and reports for ongoing evaluation and informed decision making. Our Medical Necessity Assessment is a tool designed to assist clinicians with determining appropriate ABA dosages for clients based on client progress, from initial intake to eventual termination of services.

3.02: Identifying Stakeholders

Behavior analysts identify all stakeholders at the outset of services. When there are multiple stakeholders involved in a client’s service delivery, the behavior analyst will identify their obligations to each stakeholder. Documentation and communication of these obligations to stakeholders occurs at the beginning of the professional relationship.

Rethink provides HIPAA-secure file sharing and other methods of documentation of communication between caregivers and providers. Any identified stakeholders can be added to the client’s contact list, and providers have the option to allow parent/caregiver access to the Rethink platform. Staff can share files directly with caregivers through the client’s File Cabinet, and client notes can be created for documentation of parent/caregiver and provider communication that occurs outside of the platform (i.e. phone calls between provider and client/caregiver).

4.05: Maintaining Supervision Documentation

Behavior analysts manage documentation related to supervisees or trainees by following BACB rules, licensure requirements, and funder or provider policies as outlined. They ensure documentation is accurate and complete and maintain documentation for at least 7 years or as otherwise indicated by law.

Rethink allows supervisors to create documentation for all supervision related activity, including creating Staff Notes, supervision session notes, collecting IOA and PI data, and tracking supervision hours. In addition, Rethink stores provider data indefinitely and will provide all data to the provider upon request.

4.07: Incorporating and Addressing Diversity

Behavior analysts will incorporate topics related to diversity during supervision and training.

Rethink provides content on diversity and related topics in both our webinar series and blog posts.

4.11: Facilitating Continuity of Supervision

Behavior analysts minimize disruption of supervision and facilitate continuation of supervision when there are interruptions to supervision (planned or unplanned). When there is an interruption to supervision, the behavior analyst takes the necessary steps to communicate how they are facilitating ongoing supervision.

Rethink allows for documentation of staff communication through Staff Notes and supervision session notes. A termination plan can be documented in the staff member’s profile, and session notes can be completed with any scheduled appointments between supervisor and supervisee.

4:12: Appropriately Terminating Supervision

When behavior analysts determine to terminate supervision, they work with all parties to develop a termination plan that minimizes the negative impacts to the supervisee and document all actions taken and eventual outcomes.

Rethink allows for documentation of staff communication through Staff Notes and supervision session notes. A termination plan can be documented in the staff member’s profile, and session notes can be completed with any scheduled appointments between supervisor and supervisee.

5.01: Protecting Clients, Stakeholders, Supervisees, and Trainees

Behavior analysts protect and prioritize the rights of all clients and supervisees in all public statements.

Rethink has established protocol for confidentiality when communication occurs between Rethink employees and providers regarding client names and other protected information. Any information shared with confidential client information is password protected and shared via a secure file cloud.

5.10: Social Media Channels and Websites

Behavior analysts educate themselves about the risks to privacy and confidentiality associated with social media and websites. They use both their professional and personal social media accounts according to these requirements. Behavior analysts avoid publishing information about clients on their personal accounts, and only do so on professional accounts when informed consent has been obtained (including a disclaimer of informed consent and that the information cannot be reused without permission), and in a manner that reduces sharing and prevents misuse of information.

Rethink offers a HIPAA secure avenue for sharing information and successes with parents and other family members/significant others. Our TheraWe parent engagement platform allows providers and caregivers to post content, including pictures and videos, of successes to share with all members of a client’s collaborative team.

parents playing with children

Parent & Caregiver Engagement: The Evolution & Best Practices for Today

Even before 2020, parent & caregiver engagement was becoming an increasingly hot topic as it can not only affect clinical outcomes, but also at an operational level.

Because of COVID, the landscape has completely shifted towards telehealth which poses the question: how to involve the already busy parent/caregiver who has also had their day-to-day flipped to remote work?

Find out that and more as attendees can expect to discuss:

  • Shifts in Parent Engagement Expectations by Generations
  • Strategies/Best Practices to Maintain Parent Engagement
  • Realities of Parent Engagement During COVID
  • The Future of Parent Engagement

and more!


  • Stacy Taylor, MA, BCBA, President/Clinical Director of Advance Behavior & Learning
  • Leah McNaughton, SLP, Practice Manager at RL Therapy California
  • Sara Litvak, MA, BCBA, CEO of Behavioral Health Center of Excellence

To watch the webinar, please fill out your information below:

Empowering Healthcare with Technology: Healthcare Tech Outlook

Rethink was recently featured in Healthcare Tech Outlook's 2020 edition on Top Behaviour or Mental Health Solution Providers! Check it out here, or continue reading below.

The coronavirus pandemic has drastically transformed the healthcare industry with sweeping changes in who can receive care and how they access it. Having prompted a reckoning throughout the country’s healthcare community, the pandemic with its isolation, contact restrictions, and economic shutdown effects has exacerbated the existing challenges.

The gap between the increasing healthcare demands and the supply of trained clinicians to respond adequately has never been wider. When it comes to treating the population with behavioral health issues and disabilities, this clinician shortage poses a massive challenge for the industry.

Moreover, the traditional modes of care and treatment delivery—wherein therapists visited patients at home or patients received therapy at centers—are proving defunct with the social distancing restrictions in place. As a result, many of the individuals are left without access to the required behavioral therapies. It goes without saying that healthcare organizations need to raise the ante and ‘rethink’ their approach to care delivery.

This is precisely where Rethink, a global health technology company, is moving the needle. The New York-based firm is empowering caregivers and the families of individuals with developmental or behavioral disabilities with robust cloud-based treatment tools, training, and clinical support.

With behavioral health e-learning tools, robust data analytics, and best-in-class practice management capabilities–all accessible online—Rethink continues to inspire change and make care more accessible to individuals suffering from developmental disabilities across the world.

“There are only about 30,000 trained clinicians and professionals available globally to deliver clinical treatment to individuals with developmental disabilities such as autism. On the other hand, we have literally hundreds of millions of individuals around the world that need access to behavioral therapy that can’t get access to it. We aim to bridge this gap in the industry,” says Daniel Etra, CEO at Rethink.

Through its unique, integrated platform-driven approach, the Company is supporting government agencies such as the U.S. Department of Defense, public school districts, behavioral health providers, managed care organizations, and families worldwide.

"While we deliver technology-driven solutions, we also bring a wealth of clinical expertise. We have a very deep bench with members who bring decades of experience on the clinical side to the table,” adds Etra, while emphasizing that this ability is clearly a winning differentiator for the company.

Keeping Healthcare a Step Ahead

At the outset, Rethink began serving patients with autism and gradually expanded its solutions and services to cater to broad developmental abilities. Currently, the center of gravity of Rethink’s expertise revolves around behavioral health, employee benefits, and education.

The user-intuitive behavioral health solutions include clinical workflow automation, RBT training, ABA data collection, and practice management tools. Be it a public or private client, Rethink’s comprehensive behavioral health tools offer turn-key solutions.

Through its ABA tools, the company delivers helpful insights to families and care teams and reinforces coordination and care fidelity amongst them. Also, Rethink’s RBT Training facilitates meaningful ongoing professional development, which offers a competitive advantage and better outcomes for individuals.

Furthermore, the Rethink employee benefits platform provides flexible web-based tools and 24/7 virtual consultations with behavioral experts that can be accessed from any location. The company has also built an EMR system that collects real-time data via mobile applications and enables tracking and reporting— all in an automated manner.

It helps caregivers and clinicians prepare the necessary treatment plan based on an individual’s behavioral performance. Putting best clinical practices at the user’s fingertips, Rethink is the industry leading caregiver support system for individuals and children of all ages.

In a similar vein, Rethink Ed–the Company’s education arm, delivers innovative, scalable, and evidence-based tools and resources to support the special needs population in schools and provides social and emotional learning to the general Ed population. Be it the unfortunate incidents of the school shootings in the U.S. or the current surge in mental health issues resulting from COVID-19, this scalable approach to supporting the education system adds another feather to Rethink’s cap.

Unlock Numerous Benefits with Seamless Onboarding

With cloud technology forming the backbone of the company, Rethink provides a straightforward process for client onboarding. Be it any public education system or a large corporate health provider, Rethink’s easy-to-implement platform smoothly creates an intervention plan, trains the clients’ staff, and gets them up and running in a couple of days.

It equips users with behavioral health e-learning tools, robust data analytics, and best-in-class practice management capabilities. Powered by sophisticated technology and years of in-depth knowledge, the company’s web-based solutions are designed to help clients effectively and affordably support the population with a developmental disability.

Elaborating on these unparalleled capabilities, Etra cites a customer success story wherein Rethink collaborated with a large retailer in the U.S. The client deployed the company’s employee benefits program, which provided effective web-based training tools and support, putting clinical best practices treatment solutions at the fingertips of the employees.

Hundreds and thousands of employees were able to benefit from Rethink’s program with employees thanking senior leadership all the up to the president of the company and noting what a difference the Rethink program was making in their lives.

As an entrepreneurial organization, Rethink strives for excellence, and its non-hierarchical structure creates room for each employee to share his/her ideas and bring innovation to the forefront. Driven by progressive work processes and innovation at its core, Rethink further aims to expand by supporting neurodiversity in the workplace–a step toward driving equity and inclusion in workplaces and accepting the cognitive variance of people.

Through its research-based content and clinical support, Rethink is coaching HR professionals, managers, and employers about the value of neurodiverse talent.

“We look forward to breaking the stigma around issues such as mental health and neurodiversity in the workplace by providing the right set of tools, training, and support,” affirms Etra.