For ABA leaders who have worked around their software long enough.
You Built a Practice. Your Platform Should Keep Up With It.
You’ve built a successful ABA practice, but growth is making the workarounds hard to ignore. RethinkBH is an all-in-one, AI-powered platform, designed for how ABA actually works. With a modern scheduling and clinical experience developed alongside 20+ ABA organizations, it’s the operating system your practice can scale on.
See the benefits immediately:
- Your whole operation in one platform, changeable in a click
- Documentation captured in the room, not chased down after
- Every goal tracked at the client’s pace, baseline to mastery, automatically
- A record that proves it the instant a funder asks
Request a Demo
RETHINK THE PLATFORM
See RethinkBH in Action
RethinkBH creates a reliable foundation for your growing practice: today, tomorrow, and beyond.

Already Trusted at Scale

SCHEDULING BUILT FOR BUSY ABA PRACTICES
A calendar that protects authorized hours when your day shifts.
Every hour of care starts as a decision: who, when, where, and whether the authorization covers it. Get one wrong and you carry the cost. Our scheduler puts the whole day in front of you, with saved views (day, week, month, or list), and smart filters. Change anything with one click and it stays steady, even when things move fast.
Because when the hour lands right, nobody has to call a family to apologize.
"A thoughtful calendar supports the complexity of an ABA practice while making the daily schedule more manageable."
Khadja Holmes
BCBA, Founder, P.E.A.S. Behavior Group
RETHINK YOUR SESSION
Clinical quality you can stand behind.
Our enhanced clinical experience was built in collaboration with practicing BCBAs, so every goal moves through its own phases, from baseline to mastery, because no child progresses on the same timeline. Your team uses one reliable workflow, not multiple fragmented systems. Clinicians stay focused on the child, and the care you deliver is the care that’s documented.
Because when the tools keep up with the session, quality shows in the room and in the record.


Connected Workflows, No Gaps
Built so billing doesn’t fall behind.
Upstream improvements reduce downstream headaches (and payment delays). Reduce days in AR, cut out busywork, and keep knowledge in-platform with an AI-powered billing solution that keeps the full claim cycle connected, from session to payment, in one reliable operating system. Whether you handle billing in-house or outsource to a third party, RethinkBH prevents denials and protects your revenue.
Because when billing processes run smoothly, income stays flowing.
Whether you're 10 clients or 10,000
Built to grow with your practice.
Most ABA software starts out fine, then slows down as you add staff and caseloads. Rethink stays connected as you scale, so growth means greater capacity and capability.
Because when a platform is designed for growth, you’re running on a solid foundation.


Rethink your record
A record built to “prove it.”
Six months from now, a funder asks how a child progressed. Not only does the answer exist, but it’s easy to pull. No scramble, no panic: Every data point shows who collected it and when. Corrections get preserved, never silently overwritten. Because when the hour is captured completely, “prove it” stops being a threat.
This Is the Largest Enhancement in RethinkBH History, and You’re Seeing it First.
More than 20 ABA organizations collaborated with us to build a better experience. Now it’s your turn: See what changes when delivered care turns into collected revenue, without workarounds or chasing.
RethinkBH
49 W. 27th Street, 8th Fl, New York, NY, 10001