GDPR Privacy Policy
Who we are

Rethink Autism. and its affiliates (“Rethink First,” “Rethink Benefits,” “Rethink Behavioral Health,” “Rethink Ed,” “us,” “we” and “our”) will be what’s known as the ‘Controller’ of the personal data you provide to us. We are located at 19 West 21st Street, Suite 403, New York, NY 10010, USA. Rethink cares about your privacy. For this reason, we collect and use personal data only as it might be needed for us to deliver to you our world-class products, services, websites and mobile applications (collectively, our “Services”). Your personal data includes information such as:

  • Name
  • Address
  • Telephone number
  • Date of birth
  • Email addresses
  • Other data collected that could directly or indirectly identify you

If at any time you have questions about our practices or any of your rights described below, you may reach our Data Protection Officer (“DPO”) and our dedicated team that supports this office by contacting us at privacy@rethinkfirst.com. This inbox is actively monitored and managed so that we can deliver an experience that you can confidently trust.

What information do we collect

We collect information so that we can provide the best possible experience when you utilize our Services. Much of what you likely consider personal data is collected directly from you when you:

  1. Create an account or purchase any of our Services (ex: billing information, including name, address, credit card number);
  2. Request assistance from our world-class customer support team (ex: phone number);
  3. Complete contact forms or request newsletters or other information from us (ex: email); or
  4. Participate in surveys or other activities we promote that might require information from you.

However, we also collect additional information when delivering our Services to you to ensure necessary and optimal performance. These methods of collection may not be as obvious to you, so we wanted to highlight and explain below a bit more about what these may be (as they vary from time to time) and how they work:

Account related information is collected in association with your use of our Services, information requests, and customer service requests and notes or details explaining what you asked for and how we responded.

Cookies and similar technologies on our websites and our mobile applications allow us to track your browsing behavior, links clicked, items purchased, your device type, and to collect various data, including analytics, about how you use and interact with our Services. This allows us to provide you with more relevant product offerings, a better experience on our sites and mobile applications, and to collect, analyze and improve the performance of our Services.

Data about Usage of Services is automatically collected when you use and interact with our Services, including metadata, log files and cookie/device IDs. This information includes specific data about your interactions with the features, content and links contained within the Services, browser type, the date and time the Services were used, cookie data, information about devices accessing the Services, including type of device, what operating system is used, and error data.

How we utilize information

We strongly believe in both minimizing the data we collect and limiting its use and purpose to only that (1) for which we have been given permission, (2) as necessary to deliver the Services you purchase or interact with, or (3) as we might be required or permitted for legal compliance or other lawful purposes. These uses include:

Delivering, improving, updating and enhancing the Services we provide to you. We collect various information relating to your purchase, use and/or interactions with our Services. We utilize this information to:

  • Improve and optimize the operation and performance of our Services (again, including our websites and mobile applications)
  • Diagnose problems with and identify any security risks, errors, or needed enhancements to the Services
  • Detect and prevent fraud and abuse of our Services and systems
  • Collecting aggregate statistics about use of the Services
  • Understand and analyze how you use our Services and what products and services are most relevant to you.

Often, much of the data collected is aggregated or statistical data about how individuals use our Services, and is not linked to any personal data, but to the extent it is itself personal data, or is linked or linkable to personal data, we treat it accordingly.

Sharing with trusted third parties. We may share your personal data with trusted third party service providers as necessary for them to perform services on our behalf, such as:

  • Processing credit card payments
  • Conducting surveys
  • Performing analysis of our Services and customers demographics
  • Communicating with you, such as by way email or survey delivery
  • Customer relationship management.

We only share your personal data as necessary for any third party to provide the services as requested or as needed on our behalf. These third parties (and any subcontractors) are subject to strict data processing terms and conditions and are prohibited from utilizing, sharing or retaining your personal data for any purpose other than as they have been specifically contracted for (or without your consent).

How we secure, store and retain your data.

We follow generally accepted standards to store and protect the personal data we collect, both during transmission and once received and stored, including utilization of encryption where appropriate.

We retain personal data only for as long as necessary to provide the Services you have requested and thereafter for a variety of legitimate legal or business purposes. These might include retention periods:

  • mandated by law, contract or similar obligations applicable to our business operations;
  • for preserving, resolving, defending or enforcing our legal/contractual rights; or
  • needed to maintain adequate and accurate business and financial records.

If you have any questions about the security or retention of your personal data, you can contact us at privacy@rethinkfirst.com.

How you can access, update or delete your data

For corrections to your personal data, please sign into your account. To easily request access, delete or port your personal data (where available), or to update your subscription preferences, please click here

If you make a request to delete your personal data and that data is necessary for the products or services you have purchased, the request will be honored only to the extent it is no longer necessary for any Services purchased or required for our legitimate business purposes or legal or contractual record keeping requirements.


For further questions about the Privacy Policy or GDPR, please contact us at privacy@rethinkfirst.com.

© Rethink. All rights reserved | Rethink 19 W 21st Street, Suite 403 New York, NY 10010 | P (877) 988.8871 F (646) 257.2926 | info@rethinkbehavioralhealth.com