Together We Power Potential
At Rethink, we’re on a mission to help the behavioral health community and the people that they serve live healthier, happier and more fulfilling lives. From patent-pending clinical solutions, to practice management tools, to support your staff and your clientele, we are here to partner with you and make a difference in people’s lives.

About Us
Rethink Behavioral Health was launched to meet the needs of a rapidly growing population of pediatric therapy providers (ABA, speech, OT and PT) working under the medical insurance model.
We learned that many providers were using multiple technologies to assist with clinical documentation, scheduling, training and insurance billing. Many off-the-shelf platforms were not meeting their needs, and providers were seeking an all-in-one solution built for them.
RethinkBH is built and supported by clinicians for clinicians. By having experienced clinicians and operations experts intimately involved with the product development process, Rethink delivers the most intuitive, clinically advanced and comprehensive technology platform to grow and manage your practice.
20MM+
clinical data points collected annually
50MM+
billing claims processed per year
800+
provider groups partner with Rethink
30k+
clinicians use Rethink every month
Frequently Asked Questions
RethinkBH is an all-in-one ABA software platform built for behavioral health and pediatric therapy providers. It combines clinical tools, billing, scheduling, data collection, compliance, and staff training to streamline operations and help practices manage their entire workflow in one place.
RethinkBH is used by BCBAs, RBTs, therapists, and practice administrators. It supports start-up ABA clinics, mid-size growing practices, and large enterprise organizations.
RethinkBH updates its workflows and compliance features regularly to align with CMS, Medicaid, and private payer requirements.
Yes. RethinkBH features testimonials from ABA providers on its website, and reviews are also available across multiple trusted platforms. Providers often highlight ease of use, comprehensive training, robust data collection, and billing support. You can explore reviews here:
RethinkBH is a division of RethinkFirst, a privately held company that received a strategic investment from K1 Investment Management in 2020.
Together, we impact millions of lives each and every day.
At Rethink, we understand that addressing behavioral health challenges takes commitment, access to care and strong support within each local community. That’s why our solutions serve people where they work, live, learn, and play.
Fully integrated workflow automation and evidenced-based clinical tools help behavioral health organizations optimize outcomes and operations.
Award-winning solutions empower districts and their educators to improve outcomes and wellness for all students and to build healthy and safe learning environments.
The most comprehensive evidence-based wellness solution to support all employees in every aspect of their lives - from personal to parenting, and professional needs.