The RethinkBH Customer Advisory Board (CAB) is a strategic partnership between RethinkBH and a select group of leading behavioral health and ABA provider organizations.
Provide structured, executive-level input into RethinkBH’s product roadmap, services, and long-term vision
Validate strategic initiatives and ensure alignment with real-world clinical, operational, and financial needs
Foster a peer network among high-performing behavioral health leaders
Strengthen customer outcomes, retention, and expansion through deeper collaboration
The CAB is not a support or troubleshooting forum. It is a forward-looking, strategic body focused on co-creating the future of RethinkBH.
To partner with behavioral health leaders to co-create a platform that is clinically effective and operationally impactful, ensuring innovation aligns with real-world needs.
The CAB meets quarterly, with three virtual sessions and one in-person annual summit. Sessions are designed to be highly interactive, prioritizing discussion and collaboration.
CAB members are executive-level leaders — CEOs, COOs, Clinical Directors, and Revenue Cycle leaders — at growing ABA and behavioral health organizations. Members are selected by invitation based on their strategic vision, track record of collaboration, and commitment to advancing the field.
CAB membership is by invitation. If you’re a RethinkBH customer and believe you’d be a strong fit, reach out to your Customer Success Manager or contact us directly at [INSERT CONTACT EMAIL / FORM LINK]
Dr. Karen Hans is a PhD-level Board Certified Behavior Analyst (BCBA) with more than 20 years of experience practicing across the United States and England. She has worked with individuals from early childhood through adulthood, with a focus on clinician training and delivering individualized, client-centered care. In addition to her clinical work, she has founded and successfully exited a behavioral health business. Dr. Hans has presented research at national and international conferences and brings a combination of clinical expertise, leadership experience, and strategic perspective to the board.
Bracha Rich is the Chief Operating Officer at STEPS Behavioral Health, where she leads operational strategy and focuses on scaling high-quality ABA services. She brings strong experience in building efficient, growth-oriented organizations while maintaining a commitment to clinical excellence. Bracha is known for aligning teams, optimizing systems, and supporting sustainable expansion. Her leadership combines operational discipline with a focus on delivering consistent, high-quality care to the communities served.
Tabitha Chapuran is the Senior Vice President of SpringHealth Behavioral Health and Integrated Care and a senior healthcare operations executive with 20+ years of experience in behavioral health administration, integrated care, and autism services. She has led multi-state healthcare expansion, operational turnarounds, and clinical program development while overseeing teams serving persons nationwide.
Paulo Guilhardi, Ph.D., a graduate of Brown University, is Executive Vice President of Operations at Beacon ABA Services, leading operations, quality, compliance, and growth. He has extensive experience in EIBI and home- and center-based ABA services for young children with autism and serves on the MassABA Board, where he has held leadership roles, including President, while supporting advocacy and payer relations.
Dr. Melissa Saunders is a Board Certified Behavior Analyst (BCBA-D) with more than 20 years of experience in clinical leadership and organizational operations. As a provider, graduate student educator, and business owner, she has firsthand experience with the day-to-day realities of service delivery, scheduling, documentation, compliance, and growth. She brings both clinical and operational perspectives to the advisory board, helping ensure technology solutions are practical, user-friendly, and aligned with the needs of providers and the organizations they support.
Dr. Newfield is Executive Director of Beacon ABA Services in MA and CT. A licensed psychologist, LABA, and BCBA-D, he earned his Ph.D. from Adelphi University in behavior analysis. He brings over four decades of leadership building programs providing in-home, center-based, and school ABA services for children.
Name, Title, Organization – Bio coming soon.
Name, Title, Organization – Bio coming soon.
Customer Advisory Board Program Lead
Executive Sponsor, Customer Advisory Board
Clinical Strategy & Customer Outcomes Lead
Solutions & Platform Demonstration Lead
Brand & Communications Lead, Customer Advisory Board
Customer Success & Retention Lead