How to Optimize an ABA Therapy Practice for Local SEO

By: Pete Polgar
Laptop with Local SEO presentation on display

Introduction to Local SEO for ABA Therapy Practices

Local Search Engine Optimization (SEO) is an essential component for any business in today’s digital age. For Applied Behavior Analysis (ABA) therapy practices, it is crucial to rank high on search engine results pages (SERPs) in your local area to attract new clients and grow your practice. This article will provide a step-by-step guide on how to optimize your ABA therapy company for local SEO.

Importance of Local SEO for ABA Therapy Businesses

Potential Benefits of Local SEO

Local SEO can provide numerous benefits to your ABA therapy clinic, including:

  1. Increased online visibility and brand awareness in your local area.
  2. Improved search engine rankings, leading to more website traffic.
  3. Higher conversion rates as local clients are more likely to visit your practice.
  4. Enhanced online reputation and credibility.
  5. Better engagement with the local community.

Essential Local SEO Strategies for ABA Therapy Practices

Keyword Research

Identifying Local Keywords

Begin by identifying local keywords relevant to your ABA therapy clinic. These keywords should include your city or region, and services you provide. For example, “ABA therapy in Los Angeles” or “aba therapy near me”. Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to research popular local search terms and their search volume.

Utilizing Long-Tail Keywords

Long-tail keywords are longer, more specific phrases with lower search volume but higher conversion rates. Examples include “early intervention ABA therapy in Chicago” or “home-based aba services in Atlanta.” Incorporate these long-tail keywords into your website content to target clients searching for specific services in your area.

On-Page SEO Optimization

Title Tags and Meta Descriptions

Ensure that your title tags and meta descriptions include relevant local keywords. This will help search engines understand your content’s geographic focus and improve your chances of ranking higher in local search results.

Header Tags and Content Optimization

Use header tags (H1, H2, H3, etc.) to organize your content and make it easy for both users and search engines to navigate. Include local keywords in your headers and throughout your content to reinforce your geographic focus. Additionally, create high-quality, engaging content that provides value to your audience and addresses their concerns or questions.

Google Business Profile Optimization

Claiming and Updating Your Listing

Claim and update your Google Business Profile (GBP) listing to ensure your ABA therapy business’s information is accurate and up-to-date. Include your business name, address, phone number, website, hours of operation, and a detailed description of your services. Add high-quality photos of your facility and staff to create a positive first impression for potential clients.

Managing Reviews and Ratings

Encourage your clients to leave reviews on your GBP listing and respond to them promptly. Positive reviews and high ratings can significantly impact your local search rankings and help establish trust with potential clients.

Before collecting reviews, please refer to: Ethics Code for Behavior Analysts Section: 5.07 Soliciting Testimonials from Current Clients for Advertising

Building Local Citations and Backlinks

Importance of Local Citations

Local citations are online mentions of your business’s name, address, and phone number (NAP). Ensure that your NAP information is consistent across all online directories and platforms to improve your local search rankings. Inaccurate or inconsistent information can negatively impact your local SEO efforts.

Earning Backlinks

Backlinks are incoming links from other websites to your site. High-quality, relevant backlinks signal to search engines that your content is valuable and authoritative. To earn backlinks, create valuable content that others want to share or collaborate with local businesses, organizations, or influencers in your niche.

Measuring Local SEO Success for ABA Therapy Practices

Tracking Key Performance Indicators (KPIs)

Local Search Rankings

Monitor your local search rankings to evaluate the effectiveness of your local SEO efforts. Tools like Moz Local or BrightLocal can help you track your rankings for specific keywords and locations.

Organic Traffic

Analyze your website’s organic traffic using tools like Google Analytics. Increased organic traffic from local search queries indicates that your local SEO strategies are working.

Recent Example of Early Success

We want to demonstrate the practical results of the tips and strategies shared in this article. Regardless of the content management system your website is built on, whether it be WordPress, Wix, Squarespace or any other platform, the methods we have shared are applicable and effective.

To further support these techniques, check out this video featuring Jamie Hitchins MA BCBA, the founder of Unlocking Abilities Behavior and Learning. In the video, Jamie shares some of her early successes in applying the techniques we have discussed, providing real-life evidence of the effectiveness of our approach.

By following the principles and strategies we have outlined, you too can achieve similar results in optimizing your website’s performance and enhancing its online presence.


Optimizing your ABA therapy practice for local SEO is crucial for attracting new clients and growing your practice. By implementing effective keyword research, on-page SEO optimization, Google Business Profile optimization, and building local citations and backlinks, you can improve your online presence and search engine rankings. Regularly track your KPIs to measure your success and make necessary adjustments to your local SEO strategies.

5 FAQs about Local SEO

How long does it take to see results from local SEO efforts?

  1. Local SEO results can vary, but typically you can expect to see improvements within 3-6 months. However, it’s essential to continually optimize and update your strategies to maintain your rankings.

What is the difference between local SEO and traditional SEO?

  1. Local SEO focuses on optimizing your online presence for a specific geographic area, while traditional SEO aims to improve your overall search engine rankings regardless of location.

Can I optimize my ABA therapy practice for local SEO without a physical location?

  1. Yes, you can still optimize your business for local SEO even without a physical location. However, having a physical address can significantly improve your local search rankings.

Do online reviews impact my local SEO rankings?

  1. Yes, online reviews play a crucial role in local SEO rankings. Positive reviews and high ratings can help improve your search engine rankings and build trust with potential clients. As mentioned above, please refer to the Ethics Code for Behavior Analysts Section: 5.07 Soliciting Testimonials from Current Clients for Advertising before collecting review.  

How can I improve my website’s user experience for better local SEO results?

  1. Ensure that your website is mobile-friendly, easy to navigate, and has fast loading times. Additionally, create high-quality, engaging content that addresses your audience’s needs and concerns. A positive user experience can lead to higher dwell time, lower bounce rates, and ultimately, better local SEO results.

About the Author

Headshot of Pete Polgar from Glenmont Consulting

Founder & CEO at Glenmont Consulting

As the Principal of Glenmont Consulting, Pete serves as a trusted advisor for his clients' marketing campaigns. Glenmont is a marketing consultancy firm, which may sound like a marketing agency but there is a big difference between the two. The biggest difference is that they don't propose solutions unless they know we are tackling the right problem. In today's marketing landscape, everyone is inundated with endless amounts of content and ideas to improve business marketing. With all these distractions, it is easy to lose our focus, become preoccupied by the "next big thing" in marketing and wind up failing. Think of Glenmont as a pair of noise-canceling headphones on a loud airplane, next to a chatty seatmate. They will remove the distractions and allow you to enjoy your favorite songs on Spotify. Working with them, they will get you from your current state to your desired state in the most delightful way.

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